Small businesses are the backbone of the USA. They contribute to 50% of all new jobs and they employ over half of the American workforce.
Because small business owners have so much on their plate, it can be difficult for them to take on additional tasks like marketing. That’s where digital marketing agencies come in handy.
Digital marketing agencies provide an array of services that will help your small business grow, including social media management, SEO optimization, email campaigns, and more!
Not having a digital agency is detrimental to your success as a small business owner because you won’t be able to compete with large corporations that already have strong online presence.
What Services Are Included In Digital Marketing?
Digital marketing is an umbrella term that includes several techniques. Which are used to increase brand awareness. Also provide benefits such as improving the effectiveness of promotions and ads.
This service targets the audience in their present state of mind to drive them towards purchasing products.
Research shows that current emotions, influenced by advertising, especially for food items are often the primary reason for purchasing a product.
Brand awareness is simply the power of a brand to remain in the consumer’s mind when faced with a number of marketing messages from competing brands. This can be achieved by providing information about your business, products, and services via advertisements, which are displayed on search engine pages, social media sites etc., ensuring that your message reaches the target market.
This is an online technique that involves placing ads on various websites and mobile apps to drive consumer traffic towards a particular company’s website for encouraging direct sales.
People like, share and view this type of quality content. This in turn will raise brand awareness and provide information about the products to the target audience.
Social media marketing is an example of this service. The more likes, shares, or views a site gets on various social media sites like Facebook, Twitter, Pinterest, etc., the higher it’s ranking in search results.
This service entails creating a website or blog to parallel the services offered by your business.
The objective is to provide information about products, services, and other business-related content. It also assists in building backlinks for your site, which further helps in improving its ranking on search result pages.
This service helps you to plan, execute and measure a marketing campaign.
How To Find an Affordable Digital Marketing Agency
The best way to find an affordable digital marketing agency for your small business is to be informed on what you are looking for, who you are looking at, and why. Before you begin the process of finding a digital marketing agency it is important to be educated about your company. You must first determine how much money you have available to spend on your marketing and if that money needs to be allocated to digital or traditional marketing. We suggest doing a comparison of how much it would cost for you to do everything yourself compared to hiring an agency.
1) Determine what you need from the agency:
First, determine exactly what you will be paying for to allow the agency to accomplish for you. It’s important to determine:
- amount of money
- what platforms are available for your company,
- and what type of strategy you have in mind.
- These are just a few questions that should be asked to gain knowledge about your business, but there are certainly many more.
2) Identify opportunities around you.
Once you know what your business needs, think about what’s going on around you. Who do you know that has used a marketing agency? Did they have good results? Ask them to recommend an agency or two and why they chose those agencies. Take a look at local companies and see if any of them have tried digital marketing. This could be just the opportunity you need to find a reputable company that will do good work for you.
3) Ask your network of friends, family, and colleagues.
You may also want to ask your friends, family members, and colleagues if they know any reliable agencies or people who can assist you with marketing services. You never know who might have a lead on a company or person who can help you.
4) Visit some agency websites.
Hang out for a bit on some marketing agency websites, but keep in mind that these are companies trying to sell you their services so they will most likely have a positive slant on them.
5) Contact a few agencies via phone and request a quote or proposal.
When contacting each agency make sure to ask them to explain the exact steps they take to market your business (be as detailed as possible). Have them explain all of the services they offer and exactly how much it will cost you. Make sure to ask them about what results in their previous clients have seen from using these services.
6) Pick a few companies to take a closer look at.
After finding out all of the information possible about each agency, make some choices on which companies you would like to visit in person. Make sure to visit each location, whether that’s at their office or even just driving by it. Ask them if you can sit down with the owner of the agency and see how they work with clients.
7) Talk to each company about your expectations and give examples of your budget limits.
It is important to be open- with each company you visit. Let them know that you are looking for a long-term relationship and that it is very important that your personalities mesh well together.
You may also want to ask about their services and how they work with clients.
8) Get everything in writing.
When you finally make your choice on an agency, make sure to get everything written down. This should include any marketing strategies.
9) Meet with the agency on a regular basis.
Once you’ve started working with an agency, make sure to meet with them at least once every month. And go over the results. There may also be additional opportunities that come up during the time you are working with them.
10) Continue to work with your agency to get results!
Once you’ve found an affordable digital marketing agency for small businesses, make sure to continue working with them regularly. You may also want to hire additional consultants if necessary. If you feel like there is something missing ask for it. If they are a reputable company then they should be able to accommodate your needs.