Payment Checkout is the deciding step for the people in shopping, the decision would include whether they will make the payment or not. Here, there are various factors related to the payment gateway and processing that play a major role. If they want to buy something, they will, but when it comes to online payment, the firmness and selection of products won’t be the only deciding factors.
To increase sales, making the payment checkout easy is highly essential. This blog helps you with the pointers for making the online payments process easy for the customers.
Also, understand how PayKun payment gateway plays a significant role in this as an ideal and right payment gateway for your business.
Here are the 5 essential tips to work on –
No account creation requirement
Compulsory account creation and login requirements may result in the loss of a customer. This happens a lot, that the customer looks for the product, makes the final selection, adds them to the cart but when they proceed to make the online payments through the payment gateway checkout, they are asked to make an account or log in.
Here the customer would simply make a U-turn and leave your online store.
Also, the resultant emails promotions are equally irritating for them. All in all, making the customer enter his details makes the whole process complicated right from the start of the payment checkout process. This would increase so many fields for them to fill resulting in time consuming and lengthy process.
Provide them with the option to checkout as the guest to proceed with the online payment process.
Multiple payment method options
There are so many payment method options today to make an online payment. With the varieties available, the customers have their own choices.
Therefore it is important to offer all the trending payment method options to the customers such as credit cards, debit cards, net banking, mobile wallets, UPI, QR code, EMI, etc.
The customers need to trust your website with their personal details as well as sensitive payment information.
For this, it is essential to display that online payment processing is secure on your payment gateway and what security standards are followed in order to make that possible.
The security standards include PCI DSS, Secure Sockets Layer (SSL) certificate, Encryption standards, etc.
Unnecessary redirection would also create a negative impact and doubt in the customers.
Easy checkout process
To make the checkout process easy, there are a few steps to be followed:
Look and feel:
The look and feel of the website need to be consistent throughout and so the checkout look must match with the website in terms of color and logo.
Customers tend to be doubtful if the checkout process seems to be not matching the other parts of the website and this may result in losing the customer.
The call-to-action must be clear and visible to the customers and in the series of expectations. For example: Continue to Checkout, Pay now, Continue Shopping, Add to Cart, etc.
Clear and easy fields:
The customer must not be confused about why certain details are compulsory to be filled. Thus, there must be a clear message explaining the same. For example, a note near the mobile number field saying ‘required for the delivery person to contact for directions’. Further, some fields should be auto-filled, for example, if the Pin code is entered then the city and state must be filled automatically.
Right payment gateway
Choosing the right payment gateway is essential keeping in mind the various requirements for features and other aspects. Some of them are already mentioned above i.e. multiple payment options, security compliances, and look & feel of the checkout.
PayKun Payment Gateway fulfills these requirements and more. PayKun is PCI DSS compliant, SSL certified, and follows AES encryption standards.
The checkout can be customized as per the look and feel of the website and the brand. The brand color and logo can be set to match the same.
PayKun offers 120+ payment method options including debit cards, credit cards, mobile wallets, net banking, UPI, QR code, etc. It needs to provide the EMI online payment option too.
The right payment gateway is the one that supports the website or app platform of your online store for integration. PayKun supports all the major platforms and consists of the plugins and SDKs for the same. It also offers free integration services. A smooth checkout process is enabled for the customers through the integration of the PayKun payment gateway.
It is vital for an online startup and SMEs that the customer trusts them and completes the online payment process.
The payment gateway checkout is the critical step in this and an essential decision maker for them. Thus, the online store must put into practice all the tips mentioned in this article.
PayKun payment gateway is the most affordable payment gateway with the lowest transaction rates in India, It provides the easiest checkout with a smooth user interface meeting all the requirements for the right payment gateway for your business.
Sign up with PayKun and provide your customers with the easiest checkout and make sure the customer completes the payment process.