8 Ways To Increase Your Sales
1. Newsletter – the best method to get rid of the inbox
If done correctly, cold emailing is a great method of expanding your client base. When prospects are active, they can contact them via email. Newsletters and marketing via email generally – remains an essential marketing collateral tool because you can utilize it to communicate with your subscribers and, in turn, create sales. There are a lot of low-cost email marketing tools and mailers that can be economical and come with a wide range of features. For instance, you can utilize a form creator to create a sign-up form to sign up for your newsletter. note: buy facebook followers uk
It is easy to begin sending useful information and news to your prospects. Although the primary reason for using newsletters is to contact your prospects, you can also make use of them to establish yourself as an authority and increase your ROI.
Newsletters are an excellent opportunity to showcase all of your marketing collateral. Did you create an ebook? Did you create a new blog article? Did you upgrade your product and describe its advantages in a video? Your audience can be aware of the new feature in your next email.
Here’s one of my favourite newsletters by WeRSM:
were newsletter marketing collateral email marketing
2. Reviews and Testimonials – the truth about the experience
It’s time to contact your top customers and request feedback, reviews, and testimonials. The importance of this comes because nowadays, the majority of customers do not make an informed decision without looking at what other people have experienced.
More than just an up-to-date website and has a nice profile on social media, authentic reviews and testimonials prove that your company is what they require and that you offer excellent services.
Take a look at the way Dormify accomplishes this. First, they gather testimonials and reviews from parents even though their kids are the primary users. This is because they are the ones who make the purchase.
dormy testimonials from parents of customers marketing collateral
3. Whitepapers are content that can solve issues
Whitepapers can help you establish yourself as an authority in your industry. They typically are documents that provide informative and relevant information that can help solve a specific problem. Make sure to use a clear method and a simple voice. People searching for whitepapers do not need to be enticed by fluffy phrases.
In a B2B business environment, whitepapers are an essential part of content marketing. They’re more thorough than blog posts, and they address all aspects of a problem. As a result, this strategy can benefit both your customers and partners.
MarTech Zone became experts and provides whitepapers to marketers, regardless of industry:
martech whitepapers are an example of marketing collateral
4. Your site is the largest owned media
Okay, this could be the most important thing to consider. Every business should have an effective website, and as you’re on this page, you’re aware of what I’m talking about. I’m trying to inform you that your site is among the few media assets your own business has. What’s more fascinating is the inception phenomenon: you can use your website for advertising and hosting lots of collateral materials that you make.
The team from Subsign performed a superb job with their site. note: buy facebook likes uk
Subsigning website marketing collateral examples
It is also possible to learn about: What is a prospect? And how it differs from leads.
5. Newsletters from WhatsApp are essential marketing collateral
The final one of this list is the most dazzling star and the newest and more trendy sister of emails. It is an effective marketing method that is increasing in use by businesses. Newsletters on WhatsApp have brought a lot of positive results for the early adopters, and today, more and more businesses are using its power.
This kind of marketing collateral is top of the line for personal approaches, and it is the best for B2C businesses.
For instance, the guys of Social Chain are doing an excellent job in their B2B Whatsapp Newsletter:
social chain newsletter on marketing via Whatsapp collateral sample
The other examples of marketing collateral you can concentrate on
Now that you have had an overview of the incredible things you can do, I suggest that you continue exploring more forms of marketing collateral.
6. Vlogs or video blogs.
As attention from users turned towards video formats, content creators lost sight of what it was like to be shy around cameras and began creating videos. They’re blog posts, but more vibrant, colourful and with the same information.
Do you want to start a vlogging program for your company? It’s best to start with professional lighting and an audio recorder. To increase your company’s image, it’s recommended to include an introduction video at the beginning of each video asset. If you’re looking to elevate your marketing video up a notch, you should consider using these online courses creation tools to create an online course that you could give to your viewers for either no cost or at a nominal cost.
7. Portfolio – Your best work so far
It is important to keep your portfolio up-to-date and current. Together with reviews and feedback, They are proof that you’re doing a good job and that you’ve appreciated your work.
Your portfolio can also be an effective way to brand your company and attract other partners since they’ll look at what you’re up to in one glance.
Look at Goodby Silverstein & Partners right after Superbowl 2019:
Goodby Silverstein & Partners portfolio marketing collateral sample
8. Videos for an explanation – visual aids to help you understand your particular features
We’re visual beings, and many of us enjoy watching videos rather than reading. This is why it is important to be prepared and ready to come out with videos that explain what you are doing when required.
These videos are usually briefly animated and describe the item or product’s primary characteristics. Explainer videos can increase engagement in any field. They are a great way to increase credibility and trust while boosting credibility. Are you worried you don’t have enough expertise to make these kinds of a video? Tools such as Renderforest and Biteable allow you to create videos in a matter of minutes.
It’s a fascinating way to discuss your work and is more likely to attract users’ attention. Like Yum Yum Videos did it for DocuSign:
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